I’m Diana Cusic, founder of A Bride’s DJ (www.aBridesDJ.com) and author of our blog.
I was previously employed as Vice President of one of the nation’s LARGEST wedding service companies, and have serviced thousands of brides in my career. I began as General Manager for the small DJ company back in 2003, and over 5 years I assisted in the growth from a few hundred weddings a year, to well over a thousand, and from one service, to three (DJ, Video and Photo). It was an award-winning industry leader, and I am proud to have it in my past.
When my family began to grow I decided it was time for me to do my own thing, hence the launch of A Bride’d DJ, my “other” baby.
My company has been designed with service at the forefront of my mind, as it has always been my “thing”. The service module I most appreciate is the Disney approach — they don’t want anything to take you out of “the magical experience”. From the 18K gold paint on the carousel horses, and the authentic costume stitching (even though the naked eye could never tell), Disney doesn’t take shortcuts, and neither do we.
I continually find new ways to give my brides the royal treatment, while still keeping costs at a price that is pleasant on the pocketbook. I have learned the things that have a positive impact on receptions, and the unnecessary time and expenses that do not. From there, I’ve done something that most companies simply won’t do…lowered prices for my brides, rather than boosted my own bottom line.
As we’re seeing today, businesses that operate only for wealth and power will soon see demise, especially in a poor economy. Those businesses that operate to first serve the customer can often survive, even in the toughest times.
I choose to offer my brides the latter, and hope that comes across, always.
I thoroughly enjoy your premise and agree wholeheartedly. Service before high profits!
Good to hear from another biz!